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Use segmentation

Segmentation refreshment

Every time you hit segmentation activate button, all profiles will be calculated and assigned the corresponding segmentation.

It takes sometime to do this process. Later on, the segmenation will works as below:

IndexUsecaseProcess
1Segmentation activateCalculate all profiles and assign segmentation
2Customer added or updatedScan all segmentations for this customer, process near real-time
3Customer did activityScan all segmentations for this customer only, process every 5 minutes
4DailyScan all segmentations for all customers, process at every midnight

Segmentation for campaign targeting

Campaign targeting

In campaign designer, you can select segmentation for campaign targeting to launch your campaign. Suggest to save and activate your segmentation before launch campaign.

Segmentation for journey trigger

Journey trigger

In journey builder, you can select segmentation from trigger section for journey trigger. And don't forget to activate your segmentation before running journey.

Segmentation for data export

Journey trigger

Data export allow you to sync data to external systems like SFTP, Database or CRM system. In this case, you select the segmentation that you want to export.