Activity data

In this section you will learn about:

• What is event
• Create new event
• Create event parameters
• Delete event
• Delete event parameters

What is Activity

Activity includes system and custom activity. System activity mostly present activities of platform while custom activities present additional event or behaviour of visitor/contact from online to offline.

System activity

Notes

You can not change system activity for both name, api code or parameters.

System activity devide by channel as below:

Email activity:

Index	Activity name	Description
1	Sent	Platform sent email campaign to contact
2	Opened	Contact opened email campaign
3	Clicked	Contact clicked on link in email campaign

Web push notification activity:

Index	Activity name	Description
1	Blocked	Contact clicked on block button of notification permision popup
2	Allowed	Contact clicked on allow button of notification permision popup
3	Sent	Platform sent web push notification campaign to contact
4	Errored	Platform got error when sent web push notification campaign to contact
5	Showed	Web push notification campaign has been showed
6	Clicked	Contact clicked on web push notification campaign
7	Closed	Contact clicked to close web push notification campaign

Consent activity:

Index	Activity name	Description
1	Accepted	Contact clicked on accept button of consent popup
2	Changed	Contact choose and save settings on consent popup

Custom activity

You can create custom activity to present additional activity from digital assets or offline activity. The number of activity can be created depending to your license edition.

Index	Licence edition	Limitation
1	Plus	Less than or equal 30
2	Pro	Less than or equal 100
2	Pre	Unlimited

Create custom activity

Notes

You should have permission to create new custom activity.

Following these step to create new attribute:

1. Go to Data Builder menu
2. Select Activity data group
3. Click + Add attribute
4. Fill activity name and click + Add to create
5. Go to activity detail and add parameters to activity

Delete custom activity

Notes

Avoid delete custom activity that is still trigger to platform. Make sure all trigger should be stoped before deleting.

Using activity

Activity can be used to segment contact or start journey automation. Please find detail here

1. Segment Contact
2. Journey Builder